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Signage: what bids leave out

Sign bids often cover the sign itself and not much else. One bidder carries design approval, permits, installation, the electrical hookup for illuminated signs, and every room sign on the interior schedule. Another quotes fabrication only, leaves the permit and landlord approval to you, and assumes power and blocking are already in the wall. Read the fine print before you compare.

Level your signage bids with this checklist →

Standard scope checklist

Send this to every bidder and ask them to mark each line Included, Excluded or give an Add $. Silence is not inclusion.

Sending it out? Use the free scope letter template to ask every bidder for line-item scope, inclusions, exclusions and alternates. Terms to know: exclusion, allowance, alternate.

#Scope item
1Sign schedule: every exterior and interior sign counted
2Fabricate only, or fabricate and install
3Shop drawings, samples and design approval
4Landlord or property manager approval of exterior signs
5Sign permits and permit drawings (check local code/AHJ)
6Exterior building signs: channel letters, cabinets, blade signs
7Monument or pylon sign (if in scope)
8Foundations for monument and pylon signs
9Structural support, raceways and wall backing
10Illumination: LED, power supplies and timers or photocells
11Electrical circuit to sign location (electrical sub)
12Final connection of illuminated signs
13Interior room ID and wayfinding signs
14Accessible signage: tactile and braille where required (check local code/AHJ)
15Code-required signs: exit routes, occupancy and restroom signs (check local code/AHJ)
16Vinyl graphics and window lettering
17Removal of existing signs and patching of the wall
18Wall penetrations sealed and weatherproofed
19Lifts, cranes and traffic control for installation
20Survey of site for sign locations
21Warranty on illumination and finishes
22Sales tax, freight and bond

Common exclusions and how they are worded

ExclusionTypical wordingWhy it mattersTypical cost to cover
Permits & approvals
  • “Permits by others”
  • “Excludes permit fees”
  • “Excludes landlord approval”
Exterior signs usually need a permit and often a landlord's sign-off. Fees and drawings take time, so decide who handles them up front.TBD
Electrical
  • “Primary electrical by others”
  • “Excludes final connection”
  • “Power to within 5 ft of sign by owner”
An illuminated sign needs a circuit, often a timer or photocell, and a final hookup. Those pieces fall between the sign and electrical bids easily.TBD
Installation
  • “Fabrication only”
  • “Delivered to site”
  • “Installation by others”
Fabrication-only quotes look cheap. Installing exterior signs can need lifts, a crane and a licensed installer.TBD
Structural support
  • “Excludes structural engineering”
  • “Excludes backing and blocking”
  • “Excludes footing”
Large wall signs, blade signs and monuments may need engineering, backing or a foundation. Ask who designs and builds the support.TBD
Interior & accessible signs
  • “Exterior signs only”
  • “Excludes ADA signage”
  • “Interior signage by others”
Room signs, restroom signs and other required interior signs are often left out of an exterior sign quote. Check the interior sign schedule.TBD
Existing sign removal
  • “Excludes removal of existing signage”
  • “Excludes wall repair”
Taking down an old sign leaves holes and a shadow on the wall. Decide who removes it, patches it and paints it.TBD
Monument foundations
  • “Excludes concrete”
  • “Foundation by GC”
  • “Excludes excavation”
Monument and pylon signs need excavation and concrete. Check whether the sign, concrete or site bid carries the footing.TBD
Traffic control & access
  • “Excludes lift rental”
  • “Excludes traffic control”
  • “Excludes after-hours installation”
Signs over sidewalks or drive lanes may need traffic control or night work. Those add cost if no one priced them.TBD
Design changes
  • “One round of revisions included”
  • “Additional revisions billed hourly”
Landlord and permit comments can force redesigns. Ask how many revision rounds are included.TBD

“Typical cost to cover” is TBD. We will publish ranges only once we have real, sourced data. Until then, use your own estimate or a confirmed add price from a bidder.

Questions to ask bidders

  1. Does your price cover every sign on the schedule, interior and exterior?
  2. Are permits, permit drawings and landlord approval included?
  3. Who runs power to the sign, and who makes the final connection?
  4. Is installation included, including any lift or crane?
  5. Who designs and furnishes structural support, backing or footings?
  6. Are accessible room and restroom signs included where required?
  7. Is removal of existing signs and repair of the wall included?
  8. How many rounds of design revisions are included?
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